Privacy & Cookie Policy
Immediate Health (Pty) Ltd trading as Immediate Medical | Website, enquiries and advertising technology
Publication details
Responsible party: Immediate Health (Pty) Ltd, trading as Immediate Medical
Website: https://immediatemedical.co.za/
Address: Centurion Business Park, Democracy Way, Milnerton, Western Cape
Information Officer: Graydon Norton, Managing Director
Privacy contact: graydon@immediatemedical.co.za | 087 057 5900
Effective date / last updated: 14 August 2026
1. About this policy
This policy explains how Immediate Health (Pty) Ltd, trading as Immediate Medical (“Immediate Medical”, “we”, “us” or “our”), collects, uses, shares, stores and protects personal information when people visit our website, submit an enquiry, request information about our services, interact with our advertising or communicate with us. It is intended to support the Protection of Personal Information Act 4 of 2013 (POPIA).
This website notice does not replace any more specific patient, clinical-record, employee, supplier, medical-scheme or emergency-service privacy notice that applies to a particular service relationship.
2. Information we collect
| Collection point | Examples |
|---|---|
| Contact and enquiry forms | Name, surname, email address, telephone number, subject and message, and the service requested. |
| Emergency or service communications | Contact details, location and information reasonably required to respond or arrange a service. Clinical information is handled under separate operational controls where applicable. |
| Website and device activity | IP address, browser/device information, pages and interactions, referrer, date/time, cookie and advertising identifiers, campaign source and configured events. |
| LinkedIn or Meta lead forms | Information a person chooses to submit, such as name, business contact details, company, role and approved enquiry responses. |
| Business operations | Client, event organiser, supplier or partner contacts, service records, agreements, invoices and correspondence. |
Do not use the ordinary website contact form for urgent medical assistance. Call 087 057 5900. Please avoid including unnecessary medical details in a general marketing or website enquiry.
3. Why we use information
- To respond to enquiries and arrange requested emergency, transfer, event or related services.
- To communicate with patients, clients, event organisers, medical schemes, service partners and suppliers where appropriate.
- To operate, secure, troubleshoot and improve the website and business systems.
- To measure campaign and website performance, attribute enquiries and improve advertising where the required choices and platform rules permit it.
- To comply with healthcare, safety, tax, accounting, legal and recordkeeping duties and to establish or defend legal rights.
Depending on the circumstances, processing may be based on consent, a contract or requested pre-contract steps, a legal duty, protection of a legitimate interest, or another ground permitted by POPIA. Special personal information is handled only where POPIA and applicable health-sector rules permit it.
4. Health and other special personal information
Information about a person’s health, treatment, medical aid, disability or emergency circumstances may be special personal information under POPIA. We limit collection to what is reasonably required, restrict access, use appropriate security and do not use health information for behavioural advertising. Advertising pixels and tags must not receive patient details, symptoms, diagnoses, treatment information, medical-aid information, exact emergency circumstances, form messages or other sensitive data.
5. Cookies and similar technologies
This policy is written to cover the website’s approved current technologies and technologies that may be introduced later. A reference to a possible service does not mean that it is active. The live cookie-preference tool and the website’s technical configuration should identify which optional technologies are currently enabled, and this policy and the cookie inventory must be reviewed whenever the configuration changes.
We use strictly necessary technologies to operate and secure the website. With your applicable choice, we may also use preference, analytics and advertising technologies. Our cookie controls should allow visitors to accept optional cookies, reject optional cookies and manage choices. Optional advertising and analytics tags should remain blocked until the required choice has been recorded, and visitors should be able to change that choice later.
| Category | Purpose | Normal setting |
|---|---|---|
| Strictly necessary | Core site operation, security, load balancing and recording a privacy choice. | Active where necessary |
| Preferences | Remember optional website choices. | Off until selected where required |
| Analytics | Understand site use and technical performance. | Off until selected |
| Advertising | Measure advertising, attribute actions, create permitted audiences and improve campaign delivery. | Off until selected |
6. Analytics, embedded services and advertising technologies
Where enabled, analytics services such as Google Analytics may collect information about visits, devices, approximate location, traffic sources and interactions to help us understand and improve the website. We use aggregate or minimised reporting where reasonably possible and do not intentionally send form messages, passwords, payment information or special personal information to analytics providers.
Pages may contain embedded services such as YouTube videos, map services, social-media content or external forms. These providers may receive device, browser and interaction information when their content loads. Where the service is optional, it should remain blocked until the relevant functional, analytics or advertising choice has been recorded.
7. Meta Pixel and Meta advertising
Where enabled, the Meta Pixel is a browser-based advertising technology supplied by Meta Platforms. It can record events such as PageView and selected conversion events, use cookies or advertising identifiers, measure and attribute advertising results, and support permitted audience creation and campaign optimisation. Meta processes information under its own terms and privacy notices.
If automatic advanced matching is enabled, limited contact information that a visitor provides, such as an email address or telephone number, may be transformed before transmission and used to improve matching. Transformed data is still personal information. We will use only approved fields and will not intentionally send passwords, payment-card details, free-text messages or special personal information to Meta.
If we later use Meta Conversions API, selected events may also be sent from an approved server or partner integration. Before activation, we will review the event payload, consent signal, data minimisation, access, security, retention and platform configuration and update this policy where necessary.
8. LinkedIn advertising, Insight Tag and Lead Gen Forms
Where enabled, the LinkedIn Insight Tag is browser code supplied by LinkedIn. It can use cookies and a pseudonymous LinkedIn Ads ID to measure visits and conversions, understand campaign performance, create permitted website audiences and support LinkedIn Website Actions. LinkedIn processes this information under its own terms and privacy notices, and LinkedIn members can manage advertising preferences in their LinkedIn settings.
Where a LinkedIn advertisement uses a Lead Gen Form, LinkedIn may provide us with information that the person chose to submit, such as name, work contact details, company, role and responses to approved questions. We use that information to answer the enquiry, qualify and manage the lead, provide requested information and follow up in line with the form notice and this policy. We will not request special personal information through LinkedIn Lead Gen Forms.
Health-sector restriction: the LinkedIn Insight Tag must not be installed on pages that collect or contain sensitive health information. We restrict advertising tags on patient, appointment, clinical, emergency-detail or other sensitive pages and do not send health status, symptoms, treatment, medical-aid details, patient identifiers, free-text form contents or sensitive URL information to advertising platforms.
9. Future tracking services and change control
We may introduce other analytics, advertising, customer-relationship, form, chat, video, mapping or measurement providers where reasonably required. Before a new provider is activated, we will assess its purpose, information fields, cookie category, lawful basis, consent behaviour, access, retention, security, international processing and contractual terms. We will update the live cookie inventory and this policy where the change is material. Optional tools must not be treated as active merely because they are listed as a future possibility in this policy.
10. Direct marketing and communications
We send electronic marketing only where permitted and provide a reasonable opt-out. Service or safety communications necessary for a requested service are not marketing. We may retain a minimal suppression record to honour an opt-out.
11. Sharing and retention
We may share the minimum necessary information with authorised medical-service partners, medical schemes where applicable, event organisers or clients, website and hosting providers, communications and security providers, Meta, LinkedIn, Black Leopard Media as an authorised marketing operator, professional advisers, and authorities where law or safety requires it. We do not sell personal information as a standalone product.
We retain information only for as long as reasonably necessary for the purpose, the service or business relationship, healthcare and legal recordkeeping, tax and accounting, security, disputes and the establishment or defence of legal rights. Clinical and operational records may have different retention periods from ordinary website enquiries and marketing records.
12. Security and security compromises
We use reasonable technical and organisational safeguards appropriate to the nature of the information and the risks. These may include access controls, authentication, software updates, backups, staff awareness, supplier controls and limiting access to authorised people. No online system is completely secure. If a security compromise occurs, we will investigate it and notify the Information Regulator and affected people where POPIA requires this.
13. Your rights
Subject to POPIA and lawful limitations, you may ask whether we hold personal information about you, request access, ask for correction or deletion, object to certain processing, withdraw consent, opt out of direct marketing, or complain about our processing. We may need to verify your identity before acting. Some information may need to be retained where the law, a contract, safety, a dispute or another legitimate legal need requires it.
Send requests to graydon@immediatemedical.co.za. You may also lodge a complaint with South Africa’s Information Regulator at POPIAComplaints@inforegulator.org.za or use the Regulator’s published complaints process.
14. International processing
Some platform and service providers may process information outside South Africa, including in the United States. Where POPIA applies, we take reasonable steps to use contracts, service-provider commitments or other safeguards that support protection consistent with section 72 of POPIA.
15. Third-party sites and changes
Our website may link to third-party sites or services. Their privacy practices are governed by their own notices. We may update this policy when our business, website, suppliers, advertising technologies or legal duties change. The latest version will be published on the website with its effective date.
16. Children
Our emergency and medical services may involve children where lawfully required, but our advertising technology is not intended to profile children. Personal information about a child is handled only with appropriate authority or another lawful basis and is not intentionally sent to advertising platforms.
17. Contact
Immediate Health (Pty) Ltd trading as Immediate Medical
Centurion Business Park, Democracy Way, Milnerton, Western Cape
Email: graydon@immediatemedical.co.za
Telephone: 087 057 5900
Information Officer: Graydon Norton, Managing Director